Some people write clear, compelling marketing communications. Some people understand audio and video technology. I’m Glenn Estersohn and I do both. Clients choose me to translate product features into powerful benefits that speak directly to the ambitions, demands and desires of A/V professionals and enthusiasts. If you need to promote audio/video, chances are I can help.
To discuss your next project with Glenn, call (914) 713-2425 or email glenn@estersohninc.com
Landmark product launches
Digital innovations have transformed everything from telephones to television, movie cameras and movie theater projection. My writing has played a part.
Broadcast & professional video: Cameras, switchers, monitors, replay servers, cloud workflow solutions, storage, OB vans
Corporate AV: Video production, projectors, displays and surveillance for business, medicine, government, education and faith
Home audio/video: Component high fidelity, multi-room systems, wireless headphones for videogame play, High Resolution audio
Pro audio: Wired and wireless microphones, mic mixers, headphones, portable high-resolution audio recorders
Photography: Mirrorless digital still cameras, digital SLRs, compact digital cameras, prosumer and consumer camcorders
Finance: Handheld trading technology, digital turrets, information feeds, back-testing databases
Motion pictures: Digital motion picture cameras and recorders, color grading monitors, digital cinema projectors, white-label OTT services
Televisions: LCD and OLED televisions; home theater projectors
Telephony: Voice over IP, Computer Telephony Integration, business and residential customer premises equipment
- Broadcast & professional video: Cameras, switchers, monitors, replay servers, cloud workflow solutions, storage, OB vans
- Pro audio: Wired and wireless microphones, mic mixers, headphones, portable high-resolution audio recorders
- Motion pictures: Digital motion picture cameras and recorders, color grading monitors, digital cinema projectors, white-label OTT services
- Corporate AV: Video production, projectors, displays and surveillance for business, medicine, government, education and faith
- Photography: Mirrorless digital still cameras, digital SLRs, compact digital cameras, prosumer and consumer camcorders
- Televisions: LCD and OLED televisions; home theater projectors
- Home audio/video: Component high fidelity, multi-room systems, wireless headphones for videogame play, High Resolution audio
- Finance: Handheld trading technology, digital turrets, information feeds, back-testing databases
- Telephony: Voice over IP, Computer Telephony Integration, business and residential customer premises equipment
All kinds of clients
Among my clients are ad agencies, design studios and corporations, which have included Sony Electronics, AT&T, Lucent Technologies, The New York Times Company and The New York Stock Exchange. My portfolio also includes work for small, highly specialized leaders in financial information systems, data communications and audio/video.
Deep knowledge
There’s always more to learn. I attend tradeshows, industry conferences, tech summits and chapter meetings of the Society of Motion Picture and Television Engineers. I read trade magazines and hit the websites. And when I don’t know something, I reach for reference books.
Media agnostic
Today’s 360-degree marketing communications extend from conventional print advertising and brochures to interactive media, videos and face-to-face presentations. You name it. I write it.
Interactive: Websites, microsites and landing pages; e-blasts; static and dynamic banners; infographics
Video: Long and short form scripts for animated and live action productions
Public relations: Press releases, byline articles, case studies, user interviews, press conferences
Print and PDF: Ads, multi-page ad inserts, advertorials, brochures, catalogs, white papers, spec sheets, sales training guides
Speeches: C Suite executive speeches for industry events, investor relations and product launches; tradeshow live presenter scripts
- Interactive: Websites, microsites and landing pages; e-blasts; static and dynamic banners; infographics
- Print and PDF: Ads, multi-page ad inserts, advertorials, brochures, catalogs, white papers, spec sheets, sales training guides
- Video: Long and short form scripts for animated and live action productions
- Speeches: C Suite executive speeches for industry events, investor relations and product launches; tradeshow live presenter scripts
- Public relations: Press releases, byline articles, case studies, user interviews, press conferences
Real-world results
Introducing Sony’s modular display
Launch an entirely new class of high-performance, premium-priced modular displays at a time of commoditized, low-cost LED video walls.
Luxman: classic high-end audio
Rewrite rough translations of Japanese website and brochure copy for one of the world’s oldest and most highly respected audio companies.
Iconic digital motion picture cameras
Develop a vehicle to sustain momentum for Sony’s best-selling FS7 and FS5 cameras in a hotly competitive market with aggressive new entrants.
Justifying 4K cinema projection
As movie theaters went digital, promoted Sony 4K projection when competitors and some Hollywood pros argued that 2K resolution was “good enough.”
To discuss your next project with Glenn, call (914) 713-2425 or email glenn@estersohninc.com