Justifying 4K cinema projection
PROBLEM: In the once-in-a-lifetime conversion of movie theaters from film to digital, promote Sony 4K projection when all competitors and some Hollywood professionals argued that 2K resolution was “good enough.”
SOLUTION: Develop a white paper explaining human visual acuity and the growing trend toward stadium seating theaters, where audiences sit far closer to the screen, making resolution more important than ever.
RESULT: Preemptive success with greater than 50% market share.
PROBLEM: In the once-in-a-lifetime conversion of movie theaters from film to digital, promote Sony 4K projection when all competitors and some Hollywood professionals argued that 2K resolution was “good enough.”
SOLUTION: Develop a white paper explaining human visual acuity and the growing trend toward stadium seating theaters, where audiences sit far closer to the screen, making resolution more important than ever.
RESULT: Preemptive success with greater than 50% market share.
To discuss your next project with Glenn, call (914) 713-2425 or email glenn@estersohninc.com