Introducing Sony’s modular display

PROBLEM: Launch an entirely new class of high-performance, premium-priced modular displays at a time of commoditized, low-cost LED video walls.

SOLUTION: Working with advertising agency RDA International, develop integrated communications including tradeshow presentation, sizzle reel, print and digital advertising, landing page, e-blasts, brochure and sales manual.

RESULT: Dominant mindshare and strong sales to customers in multiple industries.