{"id":78,"date":"2019-12-12T10:40:33","date_gmt":"2019-12-12T15:40:33","guid":{"rendered":"http:\/\/estersohninc.com\/?page_id=78"},"modified":"2019-12-31T11:27:07","modified_gmt":"2019-12-31T16:27:07","slug":"home-2","status":"publish","type":"page","link":"https:\/\/estersohninc.com\/","title":{"rendered":"Freelance writing, focused on A\/V"},"content":{"rendered":"
[vc_row css=”.vc_custom_1576690757192{margin-top: -60px !important;margin-bottom: 0px !important;}”][vc_column offset=”vc_hidden-xs”][vc_single_image image=”27″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row][vc_column offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm”][vc_single_image image=”335″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1577118074878{margin-top: 0px !important;margin-bottom: 45px !important;}”][vc_column][vc_column_text css=”.vc_custom_1576781783203{margin-top: -10px !important;margin-bottom: -10px !important;}”]Some people write clear, compelling marketing communications. Some people understand audio and video technology. I’m Glenn Estersohn and I do both. Clients choose me to translate product features into powerful benefits that speak directly to the ambitions, demands and desires of A\/V professionals and enthusiasts. If you need to promote audio\/video, chances are I can help.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1577038939266{margin-top: -15px !important;margin-bottom: -25px !important;border-top-width: -25px !important;border-bottom-width: -25px !important;padding-top: -25px !important;padding-bottom: -25px !important;background-color: #b0bde8 !important;}”][vc_column][vc_column_text]\n

To discuss your next project with Glenn, call (914) 713-2425 or email glenn@estersohninc.com<\/strong><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1577807892919{margin-top: 20px !important;margin-bottom: -40px !important;}”][vc_column offset=”vc_hidden-xs”][vc_single_image image=”26″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1577809593614{margin-top: 75px !important;margin-bottom: -40px !important;}”][vc_column offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm”][vc_single_image image=”313″ img_size=”full”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1577805359269{margin-top: -25px !important;margin-bottom: -25px !important;}” el_id=”product”][vc_column el_id=”landmark”][vc_empty_space height=”115px”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1577492930836{margin-top: -25px !important;margin-bottom: -25px !important;}”][vc_column][vc_column_text]\n

Landmark product launches<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1577039166634{margin-top: -25px !important;margin-bottom: -10px !important;}”][vc_column][vc_column_text]Digital innovations have transformed everything from telephones to television, movie cameras and movie theater projection. My writing has played a part.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1576250882893{margin-bottom: -25px !important;}”][vc_column width=”1\/3″ offset=”vc_hidden-sm vc_hidden-xs”][vc_column_text]Broadcast & professional video:<\/strong> Cameras, switchers, monitors, replay servers, cloud workflow solutions, storage, OB vans[\/vc_column_text][\/vc_column][vc_column width=”1\/3″ offset=”vc_hidden-sm vc_hidden-xs”][vc_column_text]Corporate AV:<\/strong> Video production, projectors, displays and surveillance for business, medicine, government, education and faith[\/vc_column_text][\/vc_column][vc_column width=”1\/3″ offset=”vc_hidden-sm vc_hidden-xs”][vc_column_text]Home audio\/video:<\/strong> Component high fidelity, multi-room systems, wireless headphones for videogame play, High Resolution audio[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1576275672454{margin-bottom: -25px !important;}”][vc_column width=”1\/3″ offset=”vc_hidden-sm vc_hidden-xs”][vc_column_text]Pro audio:<\/strong> Wired and wireless microphones, mic mixers, headphones, portable high-resolution audio recorders[\/vc_column_text][\/vc_column][vc_column width=”1\/3″ offset=”vc_hidden-sm vc_hidden-xs”][vc_column_text]Photography:<\/strong> Mirrorless digital still cameras, digital SLRs, compact digital cameras, prosumer and consumer camcorders[\/vc_column_text][\/vc_column][vc_column width=”1\/3″ offset=”vc_hidden-sm vc_hidden-xs”][vc_column_text]Finance:<\/strong> Handheld trading technology, digital turrets, information feeds, back-testing databases[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1577116195402{margin-top: 25px !important;margin-bottom: 10px !important;}”][vc_column width=”1\/3″ offset=”vc_hidden-sm vc_hidden-xs”][vc_column_text]Motion pictures:<\/strong> Digital motion picture cameras and recorders, color grading monitors, digital cinema projectors, white-label OTT services[\/vc_column_text][\/vc_column][vc_column width=”1\/3″ offset=”vc_hidden-sm vc_hidden-xs”][vc_column_text]Televisions:<\/strong> LCD and OLED televisions; home theater projectors[\/vc_column_text][\/vc_column][vc_column width=”1\/3″ offset=”vc_hidden-sm vc_hidden-xs”][vc_column_text]Telephony: <\/strong>Voice over IP, Computer Telephony Integration, business and residential customer premises equipment[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1576251663428{margin-bottom: -25px !important;}”][vc_column offset=”vc_hidden-lg vc_hidden-md”][vc_column_text]\n
    \n
  • Broadcast & professional video:<\/strong> Cameras, switchers, monitors, replay servers, cloud workflow solutions, storage, OB vans<\/li>\n
  • Pro audio:<\/strong> Wired and wireless microphones, mic mixers, headphones, portable high-resolution audio recorders<\/li>\n
  • Motion pictures:<\/strong> Digital motion picture cameras and recorders, color grading monitors, digital cinema projectors, white-label OTT services<\/li>\n
  • Corporate AV:<\/strong> Video production, projectors, displays and surveillance for business, medicine, government, education and faith<\/li>\n
  • Photography:<\/strong> Mirrorless digital still cameras, digital SLRs, compact digital cameras, prosumer and consumer camcorders<\/li>\n
  • Televisions:<\/strong> LCD and OLED televisions; home theater projectors<\/li>\n
  • Home audio\/video:<\/strong> Component high fidelity, multi-room systems, wireless headphones for videogame play, High Resolution audio<\/li>\n
  • Finance:<\/strong> Handheld trading technology, digital turrets, information feeds, back-testing databases<\/li>\n
  • Telephony: <\/strong>Voice over IP, Computer Telephony Integration, business and residential customer premises equipment<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1577809099872{margin-top: 25px !important;margin-bottom: -60px !important;}”][vc_column offset=”vc_hidden-xs”][vc_single_image image=”30″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1577809605701{margin-top: 75px !important;margin-bottom: -60px !important;}”][vc_column offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm”][vc_single_image image=”346″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1577806141153{margin-top: 35px !important;margin-bottom: -25px !important;}” el_id=”cli”][vc_column][vc_empty_space height=”115px”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1577808397799{margin-top: -25px !important;margin-bottom: -25px !important;}”][vc_column][vc_column_text]\n

    All kinds of clients<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1577808696715{margin-top: -25px !important;margin-bottom: -50px !important;}”][vc_column][vc_column_text]Among my clients are ad agencies, design studios and corporations, which have included Sony Electronics, AT&T, Lucent Technologies, The New York Times Company and The New York Stock Exchange. My portfolio also includes work for small, highly specialized leaders in financial information systems, data communications and audio\/video.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1577806279751{margin-bottom: -25px !important;}” el_id=”exp”][vc_column][vc_empty_space height=”115px”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1577808422715{margin-top: -35px !important;margin-bottom: -25px !important;}”][vc_column][vc_column_text]\n

    Deep knowledge<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1577116294153{margin-bottom: -10px !important;}”][vc_column][vc_column_text]There’s always more to learn. I attend tradeshows, industry conferences, tech summits and chapter meetings of the Society of Motion Picture and Television Engineers. I read trade magazines and hit the websites. And when I don\u2019t know something, I reach for reference books.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1577808130979{margin-bottom: -40px !important;}”][vc_column offset=”vc_hidden-xs”][vc_single_image image=”29″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1577809617619{margin-top: 75px !important;margin-bottom: -40px !important;}”][vc_column offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm”][vc_single_image image=”309″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1577806370421{margin-top: 0px !important;margin-bottom: -25px !important;}” el_id=”med”][vc_column][vc_empty_space height=”115px”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1576895829797{margin-top: 0px !important;margin-bottom: -25px !important;}”][vc_column][vc_column_text]\n

    Media agnostic<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1576683796968{margin-bottom: -10px !important;}”][vc_column][vc_column_text]Today\u2019s 360-degree marketing communications extend from conventional print advertising and brochures to interactive media, videos and face-to-face presentations. You name it. I write it.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1576251703858{margin-bottom: -25px !important;}”][vc_column width=”1\/3″ offset=”vc_hidden-sm vc_hidden-xs”][vc_column_text]Interactive:<\/strong> Websites, microsites and landing pages; e-blasts; static and dynamic banners; infographics[\/vc_column_text][\/vc_column][vc_column width=”1\/3″ offset=”vc_hidden-sm vc_hidden-xs”][vc_column_text]Video:<\/strong> Long and short form scripts for animated and live action productions[\/vc_column_text][\/vc_column][vc_column width=”1\/3″ offset=”vc_hidden-sm vc_hidden-xs”][vc_column_text]Public relations:<\/strong> Press releases, byline articles, case studies, user interviews, press conferences[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1577808178604{margin-top: -25px !important;margin-bottom: -40px !important;}”][vc_column width=”1\/3″ offset=”vc_hidden-sm vc_hidden-xs”][vc_column_text]Print and PDF:<\/strong> Ads, multi-page ad inserts, advertorials, brochures, catalogs, white papers, spec sheets, sales training guides[\/vc_column_text][\/vc_column][vc_column width=”1\/3″ offset=”vc_hidden-sm vc_hidden-xs”][vc_column_text]Speeches:<\/strong> C Suite executive speeches for industry events, investor relations and product launches; tradeshow live presenter scripts[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1577809528408{margin-top: 60px !important;margin-bottom: -40px !important;}”][vc_column offset=”vc_hidden-lg vc_hidden-md”][vc_column_text]\n
      \n
    • Interactive:<\/strong> Websites, microsites and landing pages; e-blasts; static and dynamic banners; infographics<\/li>\n
    • Print and PDF:<\/strong> Ads, multi-page ad inserts, advertorials, brochures, catalogs, white papers, spec sheets, sales training guides<\/li>\n
    • Video:<\/strong> Long and short form scripts for animated and live action productions<\/li>\n
    • Speeches:<\/strong> C Suite executive speeches for industry events, investor relations and product launches; tradeshow live presenter scripts<\/li>\n
    • Public relations:<\/strong> Press releases, byline articles, case studies, user interviews, press conferences<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1577806432704{margin-bottom: -25px !important;}” el_id=”cas”][vc_column][vc_empty_space height=”115px”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1576251786550{margin-bottom: -25px !important;}”][vc_column][vc_column_text]\n

      Real-world results<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1576251786550{margin-bottom: -25px !important;}”][vc_column][vc_basic_grid post_type=”post” max_items=”12″ element_width=”3″ order=”ASC” initial_loading_animation=”none” grid_id=”vc_gid:1577809542181-f4b751a4-ea2c-9″ taxonomies=”3″][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1576716799468{margin-bottom: -25px !important;background-color: #b0bde8 !important;}”][vc_column][vc_column_text]\n

      To discuss your next project with Glenn, call (914) 713-2425 or email glenn@estersohninc.com<\/strong><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

      [vc_row css=”.vc_custom_1576690757192{margin-top: -60px !important;margin-bottom: 0px !important;}”][vc_column offset=”vc_hidden-xs”][vc_single_image image=”27″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row][vc_column offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm”][vc_single_image image=”335″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1577118074878{margin-top: 0px !important;margin-bottom: 45px !important;}”][vc_column][vc_column_text css=”.vc_custom_1576781783203{margin-top: -10px !important;margin-bottom: -10px !important;}”]Some people write clear, compelling marketing communications. Some people understand audio and video technology. I’m Glenn Estersohn and I do both. Clients choose me to translate product features into powerful […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"class_list":["post-78","page","type-page","status-publish","hentry"],"yoast_head":"\nFreelance writing, focused on A\/V - Estersohn Incorporated<\/title>\n<meta name=\"description\" content=\"Scardale, NY-based freelance writer specializing in marketing communications for pro and consumer audio\/video products.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/estersohninc.com\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Freelance writing, focused on A\/V - Estersohn Incorporated\" \/>\n<meta property=\"og:description\" content=\"Scardale, NY-based freelance writer specializing in marketing communications for pro and consumer audio\/video products.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/estersohninc.com\/\" \/>\n<meta property=\"og:site_name\" content=\"Estersohn Incorporated\" \/>\n<meta property=\"article:modified_time\" content=\"2019-12-31T16:27:07+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/estersohninc.com\\\/\",\"url\":\"https:\\\/\\\/estersohninc.com\\\/\",\"name\":\"Freelance writing, focused on A\\\/V - 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